Social Media Optimization Committee

 
Faculty Name Department Convenor/Member
Mr. Javakeerthi Marketing Head Convenor
Mr. Amogh Computer Science Member
Mr. Hariharan Admin Member
Ms. Kusuma Commerce & Management Member

Objective

To manage, optimize, and enhance the institution’s presence on social media platforms, ensuring effective communication, visibility, and engagement with students, parents, alumni, and the wider community.

Responsibilities
  • Develop and execute a social media strategy aligned with the college’s vision and activities.
  • Regularly post and update news, events, achievements, circulars, and campaigns.
  • Ensure all content reflects the values, professionalism, and branding of the institution.
  • Monitor analytics, engagement, and reach to measure effectiveness.
  • Collaborate with departments, clubs, and committees to showcase activities and events.
  • Address queries and feedback received through social media platforms promptly.
  • Maintain records of all posts, campaigns, and performance reports.
Protocols to Follow
  • Ensure accuracy, authenticity, and appropriateness of all shared content.
  • Comply with digital media guidelines, copyright laws, and data privacy policies.
  • Avoid controversial, political, or sensitive content that may harm the institution’s reputation.
  • Use official logos, templates, and branding consistently across platforms.
  • Maintain cybersecurity measures for official accounts (strong passwords, access control, and backups).
Protocol to be Followed
  1. The Convenor must use the committee seal on all official documents, circulars, and reports related to social media activities.
  2. Develop a monthly content calendar with scheduled posts, campaigns, and events.
  3. Obtain necessary approvals from the Principal/concerned authorities before publishing major announcements or campaigns.
  4. Maintain detailed records of:
    • Content calendars and approvals
    • Posts, stories, and campaigns published
    • Analytics reports and engagement statistics
    • Feedback received and responses given
  5. Submit a statistical report on reach, engagement, and growth to the Principal at the end of each semester.
  6. Conduct regular review meetings to evaluate performance and strategize improvements.
  7. Record minutes in the Meeting Book and submit it to higher authorities by the 5th of every month.
  8. Maintain committee files including:
    • Circulars and notices (with seal)
    • Content calendars and approvals
    • Analytics and performance reports
    • Feedback records
    • Meeting Books
    • Budget proposal and expenditure file
  9. Submit a post-event/activity report summarizing the social media coverage, reach, and outcomes.