BACHELOR OF BUSINESS ADMINISTRATION B.B.A

PROGRAM OUTCOME

(National Education Policy (2020 Scheme) 
Academic Year 2020 and onwards

PO 1: Demonstrate the ability to integrate concepts and theories from various business disciplines to analyze and solve complex managerial problems.

PO 2: Apply critical thinking and analytical skills to make informed decisions in a variety of business contexts, considering ethical, legal, and financial implications.

PO 3: Understand and apply principles of financial accounting and reporting to interpret financial statements, assess organizational performance, and support decision-making processes.

PO 4: Develop strategic thinking and planning skills to analyze business environments, formulate effective strategies, and manage organizational resources to achieve competitive advantage.

PO 5: Demonstrate a comprehensive understanding of marketing principles and strategies, and apply marketing concepts to develop effective marketing plans, identify target markets, and manage customer relationships.

PO 6: Exhibit proficiency in utilizing digital technologies, including spreadsheet applications, for business analysis, data manipulation, and decision support.

PO 7: Develop leadership skills and understand the fundamentals of human resource management and organizational behavior to effectively manage teams, motivate employees, and promote a positive work culture.

PO 8: Utilize data analysis techniques and tools to extract meaningful insights, support evidence-based decision making, and drive business performance.

PO 9: Comprehend the legal and regulatory framework governing business operations, including constitutional provisions and Indian financial system regulations, and ensure organizational compliance.

PO 10: Demonstrate strong oral and written communication skills to effectively convey ideas, negotiate, present information, and collaborate with diverse stakeholders in a professional business environment.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

(National Education Policy (2020 Scheme) 
Academic Year 2020 and onwards

PEO 1: Provide students with a broad foundation of knowledge and skills in business administration, including areas such as management, marketing, finance, accounting, economics, operations, and business law.

PEO 2: Develop students’ abilities to apply business theories and concepts to real-world situations, enabling them to make informed decisions, solve problems, and contribute effectively in professional settings.

PEO3: Foster leadership qualities and effective communication skills to enable students to work collaboratively, lead teams, and effectively interact with diverse stakeholders in a professional environment.

PEO 4: Instill in students a sense of ethical behavior and social responsibility, emphasizing the importance of conducting business in a manner that is sustainable, socially responsible, and environmentally conscious.

PEO 5: Enhance students’ critical thinking abilities and analytical skills, enabling them to analyze complex business issues, evaluate options, and propose sound solutions.

PEO 6: Develop an understanding of the global business environment, including cultural diversity, international trade, global markets, and the impact of globalization on business practices.

PEO 7 : Nurture an entrepreneurial mindset among students, encouraging innovation, creativity, and an ability to identify opportunities and take calculated risks in business ventures.

POE 8: Cultivate a commitment to lifelong learning and professional development, encouraging students to engage in continuous learning, adapt to changing business trends, and pursue further education or professional certifications.

COURSE OUTCOME

(National Education Policy (2020 Scheme) 
Academic Year 2020 and onwards

                                                                        I SEMESTER BBA

 

 

 

MANAGEMENT INNOVATION

CO1: Enhance their knowledge and skills which are essential for success in management careers.

CO2: Understand the concepts related to Business Management.

CO3: Adapt to the changing opportunities.

CO4: Understand management information systems in practice

CO5: Understand the role of Artificial Intelligence in Business Decisions.

 

 

FUNDAMENTALS OF ACCOUNTANCY

CO1: Understand the basic Concepts of Accounting.

CO2: Pass Journal Entries and Prepare Ledger Accounts.

CO3: Prepare Subsidiary Books.

CO4: Prepare Trial Balance and Final Accounts of Proprietary concern.

CO5: Use Accounting Concepts in Spreadsheet.

 

 

 

 

MARKETING MANAGEMENT

CO1: Understand the Concepts and Functions of Marketing.

CO2: Analyse Marketing Environment its Impact on the Business.

CO3: Understand the Consumer Behaviour

CO4: Describe Marketing Mix and also strategize Marketing Mix

CO5: Describe Service Marketing Mix.

CO6: Use the Technology in Market Survey and Collection of Data.

CO7: Understand the Various Acts Related to Marketing.

 

 

DIGITAL FLUENCY

CO1: Understand the Fundamentals of computers.

CO2: Work in Word Processor effectively.

CO3: Discover the arena of the Internet and its possibilities.

CO4: Effectively communicate through email

 

 

 

BUSINESS ORGANIZATION

CO1: Understand the nature, objectives and social responsibilities of business.

CO2: Acquire the ability to describe the different forms of organizations.

CO3: Understand the basic concepts of management.

CO4: Understand the functions of management.

CO5: Understand the different types of business combinations.

 

 

 

OFFICE ORGANIZATION AND MANAGEMENT

CO1: Understand the basic knowledge of office organization and management.

CO2: Demonstrate skills in effective office organization.

CO3: Demonstrate the ability to maintain office records.

CO4: Demonstrate the ability to maintain digital records.

CO5: Understand the different types of organization structures and responsibilities as future office

            Managers.

                                                                      II SEMESTER BBA

 

 

 

 

FINANCIAL ACCOUNTING AND REPORTING

CO1: Exercise the accounting treatments for departmental undertaking, and the accounting treatments in inter departmental transfers.

CO2: Demonstrate various accounting treatments for dependent branches

CO3: Learn various methods of accounting for hire purchase transactions.

CO4: Learn the methods and accounting procedures of fire insurance claims

CO5: Understand the Basic Concepts of international Reporting Standards

 

 

 

 

 

HUMAN RESOURCE MANAGEMENT

CO1: Describe the role and responsibility of Human resources manager.

CO2: Describe HRP, Recruitment, Selection and retention process.

CO3: Describe induction, training, and compensation aspects.

C04: Explain performance appraisal and its process.

CO5: Demonstrate Employee Engagement.

 

 

 

 

BUSINESS  ENVIRONMENT

CO1: Understanding of components of the business environment.

CO2: Analyze the environmental factors influencing business organizations.

CO3: Demonstrate Competitive structure analysis for select industries.

CO4: Explain the impact of fiscal policy and monetary policy on business.

CO5: Analyze the impact of economic environmental factors on business.

 

 

 

RETAIL MANAGEMENT

CO1: Understand the Retail Business

CO2: Understand the business operations in Retailing

CO3: Have an overview of structure and formulate the retail strategies of Retail Business

CO4: Apply the Retailing principles and Theories

CO5: Explore the career opportunities in the Retail sector.

 

 

MANAGEMENT OF NON GOVERNMENT ORGANIZATIONS

CO1: Understand the Fundamental concept of NGO.

CO2: An overview of strategy, structure of NGO.

CO3: Understand the managerial skill of NGO

CO4: Analyze and understand the challenges faced by NGO

CO5: Find career opportunities

                                                                    III SEMESTER BBA

 

 

 

 

ELEMENTS OF COST ACCOUNTING

CO1: Understand concepts of cost accounting & Methods of Costing.

CO2: Outline the Procedure and documentations involved in procurement of materials & compute the valuation of Inventory.

CO3: Make use of payroll procedures & compute idle and over time.

CO4: Discuss the methods of allocation, apportionment & absorption of overheads.

CO5: Prepare cost sheet & discuss cost allocation under ABC.

 

 

   ORGANISATIONAL BEHAVIOUR

 

CO1: Understand the role of OB in business organization.

CO2: Understanding the Behaviour of Individual

CO3: Understand the group behaviour and Team dynamics

CO4: Learn various motivation and leadership theories

CO5:Understand the process of organizational development

 

 

 

 

BUSINESS STATISTICS

CO1: To understand the basic of statistical data collection and classification

CO2: To Present the data through table and diagrams

CO3: To Analyse the data using the various averages and dispersion

CO4: To Interpret the data using correlation and regressions

CO5: To understand changes in data over a period of time through construction of index number.

 

 

 

 

RURAL MARKETING

CO1: Describe the importance and application of various concepts of rural marketing.

CO2: Demonstrate the appropriate selection of the segmentation, targeting and positioning strategies along with the environmental factors that influence rural consumers’ buying behavior.

CO3:  Design a Pricing Strategy that suits the characteristics of rural products and stage in the product life cycle.

CO4:  Formulate the appropriate marketing communication and rural distribution channel plans to promote and deliver the rural products.

CO5:  Appraise the recent trends in Rural marketing and the application of digital technology in rural marketing.

 

 

 

 

 

SOCIAL MEDIA MARKETING

CO1: Understand social media marketing goals for successful online campaigns.

CO2: Analyze the effective social media marketing strategies for various types of industries and businesses.

CO3: Design social media content and create strategies to optimize the content’s reach to the target audience.

CO4: Appraise the reach and track progress in achieving social media objectives with a variety of measurement tools and metrics.

CO5: Design a suitable social media campaign for the business goals.

                                                                      IV SEMESTER BBA

 

MANAGEMENT ACCOUNTING

CO1: Understand various management systems

CO2: Analyze and provide recommendations to improve the operations of organizations through the application of Management accounting techniques

CO3: Evaluate the benefits of different conventional and contemporary Management systems

CO4: Prepare analyses of various special decisions, using relevant management techniques

CO5: Apply management accounting and its objectives in facilitating decision making.

 

BUSINESS ANALYTICS

CO1: Understand types of analytics and data models

CO2: Understand the role of data indecision making, sources and types

          of Data.

CO3: Ability to analyse data using different data analytic tools and

          draw inferences.

CO4: Understand applied statistics for business problems.

CO5: Demonstrate visualization of data.

 

INDIAN FINANCIAL SYSTEM

CO1: Understand the financial system, Institutions, financial markets

          and services.

CO2: Analyse the concepts relevant to Indian financial market

          and relevance.

CO3: Understand concept of financial services, types and functions.

CO4: Understand the types of financial Instruments.

CO5: Demonstrate an understanding the functioning of stock markets.

 

FINANCIAL MANAGEMENT

CO1: Identify the goals of Financial Management.

CO2: Enrich knowledge about financial decision making.

CO3: Evaluate projects using capital budgeting techniques.

CO4: Design optimum capital structure using EBIT and EPS analysis.

CO5: Evaluate working capital effectiveness in an organization.

 

BUSINESS LEADERSHIP SKILLS

CO1: understand the significance of leadership skills for effective people management.

CO2: increase the comprehension of leadership through various leadership theories.

CO3: Analyse different leadership styles, types, patterns and functions.

CO4: demonstrate an understanding of various leadership approaches for effective management of people.

CO5: demonstrate an awareness of ethical leadership.

CO6: Understand the emerging trends in Leadership.

PERSONAL WEALTH MANAGEMENT

CO1: Demonstrate an understanding of the importance of Wealth Management and Financial Planning in personal life.

CO2: Identify the Real Estate Investment Routes and understand the tax planning that minimises tax burden.

CO3: Select and Apply the Asset Allocation strategies to balance between Risk and Return.

CO4: Anlayse the Retirement Planning Benefits and retirement strategies to provide regular income for life.

CO5: Understand the basic principles and importance various insurance policies.

                                                                      V SEMESTER BBA

 

PUBLIC ECONOMICS

CO1: Understand introductory Public Finance concepts.

CO2: Study the causes of market failure and corrective actions.

 CO3: Understand the impact, incidence and shifting of tax.

CO4: Study the Economic Effects of tax on production, distribution, and other effects.

CO5: Enable the students to know the Principles and Effects of Public Expenditure

CO6: Understand the Economic and functional classification of the budget, Balanced and Unbalanced budget.

CO7: Understand the Burden of Public debt and know the Classical/ Ricardian views, Keynesian, and post-Keynesian views.

CO8: To acquaint with the advantages and disadvantages of Deficit Financing

 

DEVELOPMENT ECONOMICS

CO1: Understand the basic concepts and measurements of Development.

CO2: Learn some classical and partial theories of Development economics and identify the difference.

CO3: Identify the difference between Developed and Developing Countries.

CO4: Analyse and tackle the Development issues effectively.

 

HUMAN RESOURCE MANAGEMENT

CO1: Understand the meaning, nature, scope, and value of the contemporary approach to human resource management with reference to Economics.

CO2: To describe the organization of a human resource management functionary in and establishment, and to identify attributes of a successful personnel manager.

CO3: To impart knowledge and techniques in human resource planning, Job-Analysis, and Job Design. 

CO4: To explain various methods of recruitment, selection, induction, and placement.

CO5: To develop the importance and methods adopted for training and development of employees in a two-day environment in the workplace.

                                                                      VI SEMESTER BBA

 

INTERNATIONAL ECONOMICS

CO1: Understand the international trade theories and their application in
international trade.

CO2: Explain the concept of terms of trade and demonstrate the effect of trade barriers; and display the ability to analyse the stages of economic integration.

 CO3: Understand the concept of Bop and assess the Bop position and examine the changes in forex rate.

CO4: Analyse the role of international trade and financial institutions.

CO5:Demonstrate good inter-personal and communication skills through class participation and contributing to critical discussion on trade issues.

 

INDIAN PUBLIC FINANCE

CO1: Understand the structure of Indian Public Finance

CO2: Enable the students to know the Source and nature of public revenue and expenditure

CO3: Understand the Budget and different concept of deficits.

CO4: Know the Public debt and its management.

CO5: Understand the fiscal and monetary policy and their tools and importance.

CO6: To enable the students to know the Indian federal financing system and Financial Commissions

 

ECONOMIC THOUGHTS OF DR. B.R AMBEDKAR

CO1: Derive inspiration from the life and works of B R Ambedkar.

CO2: Appreciate the socio-economic scenario during Ambedkar‚Äü period and compare it with present day.

CO3: Comprehend the contributions of Ambedkar on various economic aspects.

CO4: Assess the economic views of Ambedkar in the light of present-day socio-economic problems.

CO5: Develop the traits of critical thinking and critiquing.

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