About
PROGRAM OUTCOME
PO 1: Demonstrate the ability to integrate concepts and theories from various business disciplines to analyze and solve complex managerial problems.
PO 2: Apply critical thinking and analytical skills to make informed decisions in a variety of business contexts, considering ethical, legal, and financial implications.
PO 3: Understand and apply principles of financial accounting and reporting to interpret financial statements, assess organizational performance, and support decision-making processes.
PO 4: Develop strategic thinking and planning skills to analyze business environments, formulate effective strategies, and manage organizational resources to achieve competitive advantage.
PO 5: Demonstrate a comprehensive understanding of marketing principles and strategies, and apply marketing concepts to develop effective marketing plans, identify target markets, and manage customer relationships.
PO 6: Exhibit proficiency in utilizing digital technologies, including spreadsheet applications, for business analysis, data manipulation, and decision support.
PO 7: Develop leadership skills and understand the fundamentals of human resource management and organizational behavior to effectively manage teams, motivate employees, and promote a positive work culture.
PO 8: Utilize data analysis techniques and tools to extract meaningful insights, support evidence-based decision making, and drive business performance.
PO 9: Comprehend the legal and regulatory framework governing business operations, including constitutional provisions and Indian financial system regulations, and ensure organizational compliance.
PO 10: Demonstrate strong oral and written communication skills to effectively convey ideas, negotiate, present information, and collaborate with diverse stakeholders in a professional business environment.
PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
PEO 1: Provide students with a broad foundation of knowledge and skills in business administration, including areas such as management, marketing, finance, accounting, economics, operations, and business law.
PEO 2: Develop students’ abilities to apply business theories and concepts to real-world situations, enabling them to make informed decisions, solve problems, and contribute effectively in professional settings.
PEO3: Foster leadership qualities and effective communication skills to enable students to work collaboratively, lead teams, and effectively interact with diverse stakeholders in a professional environment.
PEO 4: Instill in students a sense of ethical behavior and social responsibility, emphasizing the importance of conducting business in a manner that is sustainable, socially responsible, and environmentally conscious.
PEO 5: Enhance students’ critical thinking abilities and analytical skills, enabling them to analyze complex business issues, evaluate options, and propose sound solutions.
PEO 6: Develop an understanding of the global business environment, including cultural diversity, international trade, global markets, and the impact of globalization on business practices.
PEO 7 : Nurture an entrepreneurial mindset among students, encouraging innovation, creativity, and an ability to identify opportunities and take calculated risks in business ventures.
POE 8: Cultivate a commitment to lifelong learning and professional development, encouraging students to engage in continuous learning, adapt to changing business trends, and pursue further education or professional certifications.
COURSE OUTCOME
                                    I SEMESTER BBA | |
   MANAGEMENT INNOVATION | CO1: Enhance their knowledge and skills which are essential for success in management careers. CO2: Understand the concepts related to Business Management. CO3: Adapt to the changing opportunities. CO4: Understand management information systems in practice CO5: Understand the role of Artificial Intelligence in Business Decisions. |
  FUNDAMENTALS OF ACCOUNTANCY | CO1: Understand the basic Concepts of Accounting. CO2: Pass Journal Entries and Prepare Ledger Accounts. CO3: Prepare Subsidiary Books. CO4: Prepare Trial Balance and Final Accounts of Proprietary concern. CO5: Use Accounting Concepts in Spreadsheet.  |
   MARKETING MANAGEMENT | CO1: Understand the Concepts and Functions of Marketing. CO2: Analyse Marketing Environment its Impact on the Business. CO3: Understand the Consumer Behaviour CO4: Describe Marketing Mix and also strategize Marketing Mix CO5: Describe Service Marketing Mix. CO6: Use the Technology in Market Survey and Collection of Data. CO7: Understand the Various Acts Related to Marketing. |
  DIGITAL FLUENCY | CO1: Understand the Fundamentals of computers. CO2: Work in Word Processor effectively. CO3: Discover the arena of the Internet and its possibilities. CO4: Effectively communicate through email |
   BUSINESS ORGANIZATION | CO1: Understand the nature, objectives and social responsibilities of business. CO2: Acquire the ability to describe the different forms of organizations. CO3: Understand the basic concepts of management. CO4: Understand the functions of management. CO5: Understand the different types of business combinations. |
   OFFICE ORGANIZATION AND MANAGEMENT | CO1: Understand the basic knowledge of office organization and management. CO2: Demonstrate skills in effective office organization. CO3: Demonstrate the ability to maintain office records. CO4: Demonstrate the ability to maintain digital records. CO5: Understand the different types of organization structures and responsibilities as future office            Managers. |
                                   II SEMESTER BBA | |
    FINANCIAL ACCOUNTING AND REPORTING | CO1: Exercise the accounting treatments for departmental undertaking, and the accounting treatments in inter departmental transfers. CO2: Demonstrate various accounting treatments for dependent branches CO3: Learn various methods of accounting for hire purchase transactions. CO4: Learn the methods and accounting procedures of fire insurance claims CO5: Understand the Basic Concepts of international Reporting Standards  |
    HUMAN RESOURCE MANAGEMENT | CO1: Describe the role and responsibility of Human resources manager. CO2: Describe HRP, Recruitment, Selection and retention process. CO3: Describe induction, training, and compensation aspects. C04: Explain performance appraisal and its process. CO5: Demonstrate Employee Engagement. |
    BUSINESS  ENVIRONMENT | CO1: Understanding of components of the business environment. CO2: Analyze the environmental factors influencing business organizations. CO3: Demonstrate Competitive structure analysis for select industries. CO4: Explain the impact of fiscal policy and monetary policy on business. CO5: Analyze the impact of economic environmental factors on business. |
   RETAIL MANAGEMENT | CO1: Understand the Retail Business CO2: Understand the business operations in Retailing CO3: Have an overview of structure and formulate the retail strategies of Retail Business CO4: Apply the Retailing principles and Theories CO5: Explore the career opportunities in the Retail sector. |
  MANAGEMENT OF NON GOVERNMENT ORGANIZATIONS | CO1: Understand the Fundamental concept of NGO. CO2: An overview of strategy, structure of NGO. CO3: Understand the managerial skill of NGO CO4: Analyze and understand the challenges faced by NGO CO5: Find career opportunities |
                                  III SEMESTER BBA | |
    ELEMENTS OF COST ACCOUNTING | CO1: Understand concepts of cost accounting & Methods of Costing. CO2: Outline the Procedure and documentations involved in procurement of materials & compute the valuation of Inventory. CO3: Make use of payroll procedures & compute idle and over time. CO4: Discuss the methods of allocation, apportionment & absorption of overheads. CO5: Prepare cost sheet & discuss cost allocation under ABC. |
    ORGANISATIONAL BEHAVIOUR  | CO1: Understand the role of OB in business organization. CO2: Understanding the Behaviour of Individual CO3: Understand the group behaviour and Team dynamics CO4: Learn various motivation and leadership theories CO5:Understand the process of organizational development |
    BUSINESS STATISTICS | CO1: To understand the basic of statistical data collection and classification CO2: To Present the data through table and diagrams CO3: To Analyse the data using the various averages and dispersion CO4: To Interpret the data using correlation and regressions CO5: To understand changes in data over a period of time through construction of index number. |
    RURAL MARKETING | CO1: Describe the importance and application of various concepts of rural marketing. CO2: Demonstrate the appropriate selection of the segmentation, targeting and positioning strategies along with the environmental factors that influence rural consumers’ buying behavior. CO3: Design a Pricing Strategy that suits the characteristics of rural products and stage in the product life cycle. CO4: Formulate the appropriate marketing communication and rural distribution channel plans to promote and deliver the rural products. CO5: Appraise the recent trends in Rural marketing and the application of digital technology in rural marketing. |
     SOCIAL MEDIA MARKETING | CO1: Understand social media marketing goals for successful online campaigns. CO2: Analyze the effective social media marketing strategies for various types of industries and businesses. CO3: Design social media content and create strategies to optimize the content’s reach to the target audience. CO4: Appraise the reach and track progress in achieving social media objectives with a variety of measurement tools and metrics. CO5: Design a suitable social media campaign for the business goals. |
IV SEMESTER BBA |
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MANAGEMENT ACCOUNTING |
CO1: Understand various management systems CO2: Analyze and provide recommendations to improve the operations of organizations through the application of Management accounting techniques CO3: Evaluate the benefits of different conventional and contemporary Management systems CO4: Prepare analyses of various special decisions, using relevant management techniques CO5: Apply management accounting and its objectives in facilitating decision making. |
BUSINESS ANALYTICS |
CO1: Understand types of analytics and data models CO2: Understand the role of data indecision making, sources and types of Data. CO3: Ability to analyse data using different data analytic tools and draw inferences. CO4: Understand applied statistics for business problems. CO5: Demonstrate visualization of data. |
INDIAN FINANCIAL SYSTEM |
CO1: Understand the financial system, Institutions, financial markets and services. CO2: Analyse the concepts relevant to Indian financial market and relevance. CO3: Understand concept of financial services, types and functions. CO4: Understand the types of financial Instruments. CO5: Demonstrate an understanding the functioning of stock markets. |
FINANCIAL MANAGEMENT |
CO1: Identify the goals of Financial Management. CO2: Enrich knowledge about financial decision making. CO3: Evaluate projects using capital budgeting techniques. CO4: Design optimum capital structure using EBIT and EPS analysis. CO5: Evaluate working capital effectiveness in an organization. |
BUSINESS LEADERSHIP SKILLS |
CO1: understand the significance of leadership skills for effective people management. CO2: increase the comprehension of leadership through various leadership theories. CO3: Analyse different leadership styles, types, patterns and functions. CO4: demonstrate an understanding of various leadership approaches for effective management of people. CO5: demonstrate an awareness of ethical leadership. CO6: Understand the emerging trends in Leadership. |
PERSONAL WEALTH MANAGEMENT |
CO1: Demonstrate an understanding of the importance of Wealth Management and Financial Planning in personal life. CO2: Identify the Real Estate Investment Routes and understand the tax planning that minimises tax burden. CO3: Select and Apply the Asset Allocation strategies to balance between Risk and Return. CO4: Anlayse the Retirement Planning Benefits and retirement strategies to provide regular income for life. CO5: Understand the basic principles and importance various insurance policies. |
                                   V SEMESTER BBA | |
 PUBLIC ECONOMICS | CO1: Understand introductory Public Finance concepts. CO2: Study the causes of market failure and corrective actions.  CO3: Understand the impact, incidence and shifting of tax. CO4: Study the Economic Effects of tax on production, distribution, and other effects. CO5: Enable the students to know the Principles and Effects of Public Expenditure CO6: Understand the Economic and functional classification of the budget, Balanced and Unbalanced budget. CO7: Understand the Burden of Public debt and know the Classical/ Ricardian views, Keynesian, and post-Keynesian views. CO8: To acquaint with the advantages and disadvantages of Deficit Financing |
 DEVELOPMENT ECONOMICS | CO1: Understand the basic concepts and measurements of Development. CO2: Learn some classical and partial theories of Development economics and identify the difference. CO3: Identify the difference between Developed and Developing Countries. CO4: Analyse and tackle the Development issues effectively. |
 HUMAN RESOURCE MANAGEMENT | CO1: Understand the meaning, nature, scope, and value of the contemporary approach to human resource management with reference to Economics. CO2: To describe the organization of a human resource management functionary in and establishment, and to identify attributes of a successful personnel manager. CO3: To impart knowledge and techniques in human resource planning, Job-Analysis, and Job Design. CO4: To explain various methods of recruitment, selection, induction, and placement. CO5: To develop the importance and methods adopted for training and development of employees in a two-day environment in the workplace. |
                                   VI SEMESTER BBA | |
 INTERNATIONAL ECONOMICS | CO1: Understand the international trade theories and their application in CO2: Explain the concept of terms of trade and demonstrate the effect of trade barriers; and display the ability to analyse the stages of economic integration.  CO3: Understand the concept of Bop and assess the Bop position and examine the changes in forex rate. CO4: Analyse the role of international trade and financial institutions. CO5:Demonstrate good inter-personal and communication skills through class participation and contributing to critical discussion on trade issues. |
 INDIAN PUBLIC FINANCE | CO1: Understand the structure of Indian Public Finance CO2: Enable the students to know the Source and nature of public revenue and expenditure CO3: Understand the Budget and different concept of deficits. CO4: Know the Public debt and its management. CO5: Understand the fiscal and monetary policy and their tools and importance. CO6: To enable the students to know the Indian federal financing system and Financial Commissions |
 ECONOMIC THOUGHTS OF DR. B.R AMBEDKAR | CO1: Derive inspiration from the life and works of B R Ambedkar. CO2: Appreciate the socio-economic scenario during Ambedkar‟ period and compare it with present day. CO3: Comprehend the contributions of Ambedkar on various economic aspects. CO4: Assess the economic views of Ambedkar in the light of present-day socio-economic problems. CO5: Develop the traits of critical thinking and critiquing. |