Social Media Optimization Committee

Objective:

To enhance visibility, engagement, and brand awareness across social media platforms for Surana College and all Committees.

Responsibilities:

• Profile Optimization:
  • Ensure all social media profiles are complete with accurate information, keywords, and consistent branding.
  • Update profile pictures, cover photos, and bio information as necessary.
• Content Strategy and Creation:
  • Develop a content strategy aligned with organizational goals.
  • Create and publish high-quality content including text, images, videos, and infographics.
• Engagement and Interaction:
  • Monitor comments, messages, and mentions regularly.
  • Respond promptly and professionally to inquiries and feedback.
  • Encourage user-generated content and showcase testimonials.
• Hashtag Strategy:
  • Research and use relevant hashtags to extend reach.
  • Develop and promote branded hashtags.
• Visual Content Optimization:
  • Create visually appealing graphics and videos.
  • Ensure visual content is optimized for each platform.
• Analytics and Reporting:
  • Monitor social media analytics and track key metrics.
  • Prepare monthly performance reports and submit them to the Principal.

Protocols to Follow:

• Content Creation and Approval:
  • Establish guidelines and approval processes for content.
  • Get approval from the Principal before publishing content.
• Crisis Management:
  • Develop protocols for handling negative feedback and crises.
  • Designate responsible personnel for timely responses.
• Legal and Compliance:
  • Adhere to copyright laws, privacy policies, and platform guidelines.
  • Ensure compliance with regulatory requirements.
• Training and Development:
  • Provide training on platform usage, best practices, and crisis management.
  • Encourage continuous learning and skill development.

Protocol to be Followed:

• Submit a statistical report on activities to the Principal at the end of each semester.
• Submit the meeting books on the 5th of every month.